Company overview
Luxgen Motor Co., Ltd. is a Taiwanese automotive manufacturer headquartered in Miaoli County. It was founded in 2009 and operates as a wholly owned subsidiary of Foxtron. From 2010 to 2020, Luxgen vehicles were manufactured and marketed in China through Dongfeng Yulon. Currently, production occurs primarily in Taiwan. The company introduced the U6 compact crossover in 2013, utilizing a platform and engines similar to those used by the S5. Luxgen expanded its international presence, selling vehicles in Oman and the Dominican Republic. In 2013, Luxgen entered the Russian market, followed by Iran in 2017. In 2020, Luxgen announced its exit from the Chinese market due to low sales. The brand rebranded in 2022, changing its logo and slogan to reflect a shift toward electric vehicles.
