Company overview
Riich was a sub-brand launched by Chery Automobile in March 2009. It initially offered a range of vehicles including microvans, large sedans (G5 and G6), and a series of smaller models known as the Riich M. The first model released was the M1 hatchback, followed by the M5 sedan and X1 crossover. Chery developed the Riich brand as a more luxurious alternative to its standard products. In August 2011, the Riich line expanded with the G5 mid-size sedan and the flagship G6 sedan, both designed in collaboration with Italian studio Bertone. Production of Riich vehicles concluded in April 2013 due to low sales and the decision to discontinue the brand.
