Company overview
Subaru is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation. Established in 1953, Subaru began as Fuji Heavy Industries, initially producing aircraft during World War II and then transitioning to motor vehicles. The company is known for its distinctive boxer engine layout, introduced in 1972, and the Symmetrical All Wheel Drive system, standardized by 1996. Subaru initially focused on smaller vehicles like the 1500 and Sambar, before expanding its line with models such as the Rex, Leone, BRAT, and Legacy. Throughout the 1960s and 70s, Subaru partnered with Nissan, utilizing their bus manufacturing capabilities. Later partnerships included collaborations with Toyota, resulting in the joint production of vehicles like the BRZ and Solterra. Subaru currently manufactures most of its cars internationally, with a significant portion produced in Japan and a major facility located in Lafayette, Indiana. The company has expanded its presence across Asia, including Thailand and the Philippines, and maintains a strong market in Australia and the United Kingdom. Subaru’s advertising has historically targeted drivers seeking all-wheel drive capabilities and unique engine designs.
