Company overview
Triumph Motorcycles Limited was established in 1983 by John Bloor, following the receivership of Triumph Engineering. Initially named Bonneville Coventry Ltd, it revived the Triumph brand lineage established in 1902. Production began with a license to build the Bonneville, initially for sale in the United States before liability insurance issues prevented import. In 1985, Triumph began building its own motorcycles at a new factory in Hinckley, Leicestershire, after adopting Japanese manufacturing techniques. The company invested heavily between 1983 and 2000, reaching £70 to £100 million. Triumph expanded its operations globally, establishing distribution networks in Europe and America. A fire destroyed a significant portion of the Hinckley factory in 2002, but the company rebuilt and continued production. In 2002, Triumph began construction of a sub-assembly facility in Thailand and later another factory in 2006. In 2017, Triumph partnered with Bajaj to produce smaller capacity motorcycles for developing markets and began producing the TF 250-X motocross bike. In 2018, Triumph introduced its Factory Custom line of limited-edition motorcycles. As of 2023, Triumph supplies engines to the FIM Moto2 World Championship. Current models include sports bikes like the Daytona 660 and Street Triple, roadsters such as the Speed Twin, cruisers like the Bonneville T120 and Rocket 3, and adventure bikes including the Tiger 900 Rally.
