Company overview
Cupra began as Cupra Racing, the high-performance motorsport division of SEAT, established in 1985. Initially focused on rallying and touring car racing, Cupra Racing developed road-going performance vehicles through its motorsport activities. The company achieved significant success in championships including the FIA 2-Litre World Rally Cup (1996-1998) and the FIA World Touring Car Championship (2008, 2009), as well as the FIA ETCR – eTouring Car World Cup (2021, 2022). Cupra has partnered with Abt Sportsline in Extreme E (2021-2023) and Formula E (2022-2024). The company competed in the British Touring Car Championship and WTCC, with notable driver success. In 2021, Cupra joined Pure ETCR as Abt Cupra, securing the manufacturers' and drivers' titles. The team has also participated in Formula E with Abt Cupra, achieving success in the 2022-23 season. As of December 2023, Abt Cupra announced they would not return to Extreme E in 2024.
