Company overview
Emgrand was a car brand created by Geely. It began in August 2009 and ended in 2014. The marque launched with the EC7 model in July 2009, followed by the EC8 in October 2010. Geely planned to distribute Emgrand vehicles in the United Kingdom through Manganese Bronze Holdings. The launch was postponed, and eventually cancelled. In 2014, the Emgrand brand was discontinued. Its products were then rebranded as the Geely series. Production of Emgrand vehicles occurred primarily at the Geely plant in Ningbo, Zhejiang. In 2013, Emgrand vehicles sold totaled 203,491 in China. The KC concept car was unveiled at the 2013 Shanghai Auto Show, previewing the Geely Borui production model.
