Company overview
Genesis is the luxury vehicle brand of Hyundai Motor Group. It was initially conceived in 2003 and launched as an independent brand in November 2015. The brand’s first model, the G90, debuted in 2017, and Genesis has since expanded into 20 major markets by October 2025. Genesis employs an alphanumeric naming convention for its vehicles, with sedans designated by ‘G’ followed by a number and SUVs using ‘GV’. The brand focuses on an “Athletic Elegance” design philosophy. As of November 2025, Genesis had sold over 1.5 million vehicles globally. In September 2021, the company announced plans to transition entirely to electric vehicles by 2025, utilizing fuel cell and battery technology. Genesis Magma is a special trim sub-brand within the brand. The Genesis Magma Racing team will compete in the FIA World Endurance Championship starting in 2026, utilizing a GMR-001 LMDh car.
