Company overview
Hyundai Motor Company, established in 1967 in South Korea, is a multinational automotive manufacturer. It operates the world’s largest single integrated automobile manufacturing facility in Ulsan, South Korea, and employs approximately 75,000 people globally. As of November 2024, Hyundai is the world’s third-largest carmaker. The company began as a partnership with Ford Motor Company and initially focused on importing vehicles. In 1986, Hyundai began selling cars in the United States, initially with the Excel model. Over time, Hyundai invested heavily in quality, design, and research, leading to improved brand reputation and sales. In 1988, the company began producing its own models with proprietary technology, starting with the Sonata. By 2004, Hyundai was ranked second in initial quality in North America and has since been a top 100 most valuable brand worldwide. Hyundai’s design philosophy, Fluidic Sculpture, was introduced in the early 2000s and has evolved into Sensuous Sportiness. The company’s North American operations began in 1986, and today Hyundai is the number one import car brand in Canada without a local plant. In 2024, Hyundai established Supernal, an urban air mobility subsidiary, and continues to invest in research and development centers across the globe.
