Company overview
Holden was established in Adelaide, South Australia, in 1856 as a saddlery manufacturer. It evolved into an automobile manufacturer and importer, initially producing bodies for other manufacturers before developing its own models like the Holden Commodore and Ute. The company became a subsidiary of General Motors in 1931, initially operating as General Motors-Holden's Ltd and later Holden Ltd. Production consolidated in South Australia and Victoria after World War II, with the final assembly plant located at Elizabeth. Holden produced nearly 7.7 million vehicles before ceasing local vehicle and engine production in 2017, following government assistance and market challenges. The brand was then replaced by GM Specialty Vehicles (GMSV), which imports Chevrolet vehicles. Holden’s early history involved a transition from saddlery to automotive body building, culminating in the launch of the Holden in 1948. Throughout the 1950s and 60s, Holden dominated the Australian market, exporting vehicles to numerous countries. The company’s final model, the HR, included standard front seat belts, marking a significant step in automotive safety.
