Company overview
Nissan Motor Co., Ltd. originated as the Kwaishinsha Motor Car Works in 1911, producing trucks and passenger cars under the DAT brand. The company’s name evolved through several iterations, including Jidosha-Seizo Co., Ltd. in 1933, reflecting its connection to Nissan Group and Tobata Casting. In 1934, the company was reorganized as Nissan Motor Co., Ltd., initially owned by Nihon Sangyo and Hitachi. During World War II, Nissan produced vehicles for the Imperial Japanese Army and later manufactured knockdown kits for Dowa Jidosha Kogyo. Following the war, Nissan faced labor challenges and financial difficulties, overcoming them through a union agreement in the 1950s. The company expanded internationally starting in the 1950s, initially with the Datsun Bluebird and later introducing models like the 240Z. In 1966, Nissan merged with Prince Motor Company, integrating the Prince line and its expertise in front-wheel drive. Throughout the 20th century, Nissan established assembly plants globally, including in Mexico and the United States, adapting to market demands such as the 1981 Voluntary Export Restraints. As of November 2023, Nissan was part of the Renault–Nissan–Mitsubishi Alliance.
