Company overview
The Regal Motor Car Company of Detroit, Michigan began operations in 1908. Brothers Charles R., J. E., and Bert Lambert, along with Fred W. Haines, formed the company. Paul Arthur designed the automobiles, which were medium-sized and priced competitively. Regal produced its own four-cylinder engines and sourced bodies from Fisher coachworks in Detroit. In 1909 and 1910, a factory stock 30-hp Regal traveled across the country twice. The company exported vehicles to Britain starting in 1911, where they were rebranded as RMC and Seabrook-RMC. A Canadian operation was established in 1914, with the first Canadian factory equipped with a test track and facilities for workers. Production of Regal automobiles continued until 1918, when the Detroit factory closed due to wartime material shortages. The Canadian factory operated until 1918 as well, producing both four-cylinder and V-8 engines using locally sourced bodywork.
