Company overview
South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian. It was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. Mitsubishi Motors became a partner in 2006, producing models like the Lancer and Galant for sale in China. From 2021 to 2024, the company produced Mitsubishi vehicles before being acquired by Chery. In 2024, Soueast began producing Jetour vehicles. As of early 2025, the company operates three production bases in China and has established KD factories across regions including the Middle East, Southeast Asia, Central Asia, and Africa. In 2013, Soueast sold 96,553 passenger cars in China. “Soueast” combines the words ‘South’ and ‘East’, referencing Fujian Province.
